The Curse of Knowledge
Interesting Read: The Single Reason Why People Can't Write, According to a Harvard Psychologist - Inc. - Pocket
I read the BEST BOOK ON WRITING: Elements of Style when I was in college and still have my copy. Short sentences. Not making the reader work too hard to comprehend. Simple sentences. No, we're not dumb but our writing shouldn't make the reader struggle to read. I like Pinker's idea. But this also depends on who the reader is.. are they in your field of study or in the genre you write about ... so it depends on who they are...
I'm writing a poem about poetry.
I'll post when it's done.